01 / Primary
Polished capsule
The canonical physical button. Use it for official editorial images, press, lore, hero media, merchandise, and any composition where the button is the subject.
Download transparent PNGThe Buy Button / identity system
Brand
Kit
One object. One word. Five years of lore.
They turned it off.
It came back onchain.
0x0e8720B8cD84F95b4b6696adbFA8063c4B8B94F2
Verify
01
Asset hierarchy
One button.
Two approved forms.
02 / Compact
Digital button mark
Use for avatars, wallet metadata, stickers, tiny placements, and interfaces where the complete artifact would lose detail.
Download PNG
Live context / not a logo
Reference JPG
Machine enclosure
The square industrial housing belongs to the live onchain installation. It frames the interaction, but it is not a third button mark.
Official mascot
The Button is the project's mascot. Show it as the polished physical capsule or its compact digital mark. The square housing is installation context, not a separate character.
Recognition rule
Keep BUY black, the face fluorescent acid, and the capsule silhouette immediately pressable. Reserve the square enclosure for the live machine.
02
Color and type
Paper. Ink.
Signal.
Button acid
#ccff00Ink
#110e08Paper
#f7f7f5Halt red
#C92E29Utility olive
#586D00
Display / Hanken Grotesk 900
PRESS BUY
Evidence / Spline Sans Mono
JAN 28 · 2021 → ONCHAIN
03
Canonical copy
Say less.
Mean more.
They turned it off. It came back onchain.
$BUY is the buy button Robinhood turned off in 2021, rebuilt on Robinhood Chain.
The Off-Switch Index maps detected Robinhood Chain pools and compares read-only executable swap quotes without connecting a wallet.
$BUY is a meme token and is not affiliated with Robinhood, Lighter, GameStop, Reddit, or any named company.
04
Approved downloads
Use the
source files.
05
Meme grammar
One object.
Six moves.
ObjectThe button
ActionPress it.
StateOn
CallButton check?
ResponseStill on.
AntagonistOff
The state is the enemy. Robinhood is not the enemy. Keep the full-circle joke positive, short, and easy to remix.
Open reaction deck06
Usage rules
Keep the
button obvious.
Do
Use the polished capsule whenever the physical button is the subject.
Do
Use the flat compact mark for avatars, metadata, stickers, and tiny placements.
Do
Let black, paper, and acid carry the composition.
Do not
Present the square live-machine enclosure as a standalone logo.
Do not
Use Robinhood, Solana, or partner logos as if affiliation is implied.
Do not
Turn market-cap gaps or multipliers into promised returns.
VerificationProof PackOpen
UtilityOff-Switch IndexOpen
CommunityReaction GIFsOpen
Machine datatoken.jsonOpen