01 / Primary
Industrial artifact
Use for official editorial images, press, lore, hero media, and any composition where the physical button is the subject.
Download JPGThe Buy Button / identity system
Brand
Kit
One object. One word. Five years of lore.
They turned it off.
It came back onchain.
0x0e8720B8cD84F95b4b6696adbFA8063c4B8B94F2
Verify
01
Asset hierarchy
One identity.
Two approved forms.
02 / Compact
Digital button mark
Use for avatars, wallet metadata, stickers, tiny placements, and interfaces where the complete artifact would lose detail.
Download PNG
Recognition rule
Keep BUY black, the button fluorescent acid, and the silhouette immediately pressable. Do not introduce a third physical housing.
02
Color and type
Paper. Ink.
Signal.
Button acid
#ccff00Ink
#110e08Paper
#f7f7f5Halt red
#C92E29Utility olive
#586D00
Display / Hanken Grotesk 900
PRESS BUY
Evidence / Spline Sans Mono
JAN 28 · 2021 → ONCHAIN
03
Canonical copy
Say less.
Mean more.
They turned it off. It came back onchain.
$BUY is the buy button Robinhood turned off in 2021, rebuilt on Robinhood Chain.
The Off-Switch Index maps detected Robinhood Chain pools and compares read-only executable swap quotes without connecting a wallet.
$BUY is a meme token and is not affiliated with Robinhood, Lighter, GameStop, Reddit, or any named company.
04
Approved downloads
Use the
source files.
05
Meme grammar
One object.
Six moves.
ObjectThe button
ActionPress it.
StateOn
CallButton check?
ResponseStill on.
AntagonistOff
The state is the enemy. Robinhood is not the enemy. Keep the full-circle joke positive, short, and easy to remix.
Open reaction deck06
Usage rules
Keep the
button obvious.
Do
Use the approved artifact or compact mark.
Do
Keep the physical button large enough to press visually.
Do
Let black, paper, and acid carry the composition.
Do not
Use Robinhood, Solana, or partner logos as if affiliation is implied.
Do not
Turn market-cap gaps or multipliers into promised returns.
Do not
Replace BUY with decorative copy when the mark represents the project.
VerificationProof PackOpen
UtilityOff-Switch IndexOpen
CommunityReaction GIFsOpen
Machine datatoken.jsonOpen